
Works with the phone in their hand
The camera app is the scanner. Nothing to install, nothing to sign up for.

Pet ID that actually works
A silicone tag with a QR code on the back. Whoever finds your pet points a camera at it and lands on everything they need to get them home — your name, your number, and one tap to send you exactly where they’re standing.
How it works
The hard part of a lost pet was never the finding. It’s the stranger holding a friendly dog with no idea who to call.

HAPPYTAG.COM
A neighbour, a runner, a stranger at the shops. They don’t know you and they don’t have an app.
Every phone made in the last decade reads a QR code straight from the camera. No download, no account, no friction.
Name, photos, who to call, and a button that texts you their exact location. Seconds, not hours.
The moment it matters
Report them missing and the same code starts telling a different story. A day counter. A reward if you’ve set one. Instructions written for someone standing in the street with your dog.

Missing
for
4
Days
Lexi
Mixed Breed · Female · 1 Year Old
Every decision in Happy Tag answers one question: what would make a stranger’s next thirty seconds as easy as possible?

The camera app is the scanner. Nothing to install, nothing to sign up for.

A map pin and a message, straight to your phone, without them knowing your number.

New number, new address, new photo — the tag on the collar never has to change.
What a finder sees
Happy Tag alerts the family directly. They call you back.
Privacy mode
Not everyone wants their mobile number on a dog’s collar. Turn privacy on and the numbers disappear behind dots — a finder sends an alert instead, and you decide whether to call back.
Per contact, too. Show your number, hide your mum’s.
Flyers
Nobody should be fighting a word processor at midnight. Pick a size and it’s built from the profile you already filled in — photos, description, reward, and the same QR code that’s on the collar.
Set the profile up in a few minutes. Then forget about it, which is rather the point.